Little Bit About Us
About Us
Our Mission
Through positive, uplifting athletic instruction, 4-Life, Inc. aspires to encourage children in their athletic endeavors and promote confidence, leadership and character that will last through adolescence and adulthood.
We strive to create such impact by offering intensive, yet individualized instruction in small, intimate settings that foster comfortable learning. We are committed to providing quality instructors who lead by example.
We measure our success and the success of our students, not only by the development of athletic skill, but by the cultivation and manifestation of confidence and integrity. We have no greater joy than that within the hope of bettering the lives of youth who will grow into productive leaders and contributors to society.
Our History
4Life began twenty years ago when I began my professional baseball career. Wherever I played, I saw faces of the youth of our nation and how so many were hurting. I heard the cries of a generation who longed to be loved and to feel a sense of purpose and self-worth. I realized that as a professional athlete, God had blessed me with a platform that could reach the youth.
I believe that with sports as a teaching tool we can influence the way in which youth function within our society. Our goal at 4-Life is to equip our youth with the requisite tools that will empower them to become functional, positive, emotionally and spiritually balanced adults for their entire life. I encourage you contact us if you feel the same way and would like to help our beautiful cause.
Our History
4Life began twenty years ago when I began my professional baseball career. Wherever I played, I saw faces of the youth of our nation and how so many were hurting. I heard the cries of a generation who longed to be loved and to feel a sense of purpose and self-worth. I realized that as a professional athlete, God had blessed me with a platform that could reach the youth.
I believe that with sports as a teaching tool we can influence the way in which youth function within our society. Our goal at 4-Life is to equip our youth with the requisite tools that will empower them to become functional, positive, emotionally and spiritually balanced adults for their entire life. I encourage you contact us if you feel the same way and would like to help our beautiful cause.
Staff
Our Members
Rocky Coyle
Founder & Director
Rocky Coyle founded 4Life Inc. over 10 years ago and truly has a heart for kids. Rocky has been a youth minister, senior pastor and coach over the last 20 years and has always been a passionate advocate for the youth of our nation. Rocky currently pastors a church in Durham, NC, operates 4Life and does several hitting lessons every week
Austin Brice
Associate Director
Austin Brice is a former MLB pitcher who grew up in Pittsboro, North Carolina. Drafted by the Marlins in 2010, he debuted in 2016 as the first Hong Kong-born MLB player. Brice played for four teams over 144 games, recording a 4–4 record and 160 strikeouts. He retired in 2024 after time in Triple-A, with early roots in Pittsboro’s Baseball 4Life program.
What we are striving to do
Support
4Life, Inc. is a 501(c)(3) charitable, non-profit sports-enrichment organization based out of Hillsborough, North Carolina. 4Life was founded in 2001 as a means for entwined instruction and outreach through sports.